People are at the center of everything I do.

This includes not only the users of a product, but the business and team members such as PMs, engineers, designers, and data scientists. I pride myself on creating and maintaining relationships. Diverse thought and serving people’s needs create the best designs and solutions and fostering relationships brings this to the forefront. Collaboration makes for better designs.

Make ideas great through prototyping and experiments.

Prototyping is a great way not only to test ideas, but to learn as you build. They inevitably lead to new thinking about a project. They also are an excellent way to share ideas and collaborate. I use prototypes as much as possible - from lo-fi to hi-fi depending on the needs.

Innovation can often come from outside your category.

It’s often easy to get stuck looking at how the competition does something, and try to do the exact same thing. But I believe that innovation can frequently come from other areas: Can music apps help show us how to deliver new information in healthcare? Can video games tell us something about purchasing apps? Looking at outside categories helps broaden my thinking.